Search Engine Optimisation for Business Websites

Ninety per cent of all online searches are performed through Google. So how does your website perform in the rankings – Search Engine Optimisation is all about how you find that out.

This is an ‘Intro’ Series workshop which is designed to teach you a broad understanding of the topic and introduce you to the search engine concepts that deliver a return on your website investment

In this workshop you can:

• Discover why you should be doing Search Engine Marketing (SEM) before you do Search Engine Optimisation (SEO)
• Learn the fundamental Google concepts and how they apply to you
• Understand how to find market opportunities and what to do when you find one
• Find out if your website has what it takes to be at the top of the SERPs (Search Engine Results Page)
• Get the right questions to ask before you engage one of those ‘SEO’ providers
• Know more about Google than you did at the beginning!

This workshop will be facilatated by Gareth Lane who has been teaching search engine optimisation and search engine marketing for over 10 years. Gareth is passionate about helping small businesses be more successful online.

And this workshop is brought to you by Business Station and is sponsored by the City of Wanneroo.